Elise Ketch
User Experience Designer & Visual Communication Artist
Specialist in human-centered design, armchair psychologist,
storyteller skilled in visual rendering and graphic composition.
storyteller skilled in visual rendering and graphic composition.
EDUCATION
B.F.A. Communication Arts
Virginia Commonwealth University
Richmond, VA
2021
da Vinci Product Innovation Certificate
University Honors
University Scholar
Provost Scholar
EXPERIENCE
Graphic Designer / VCU Parking & Transportation / Richmond, VA / May 2020 – Sept. 2021
Revitalized facility maps and paraphernalia; established brand guidelines and templates.
Managed publications for bike program; applied for and achieved first VA BFU Gold award.
Sprinter / VCU da Vinci Center / Richmond, VA / Feb. 2021
Collaborated in rapid workflow to address sexual violence toward houseless women.
Investigated locally, delivered intervention mockups; won social justice innovation category.
Social Media Specialist / VCU Sustainability / Richmond, VA / Aug. 2019 – Apr. 2020
Outlined best practices for department online presence using analysis of competitor strategy.
Executed first virtual Earth Day; content reached 3K unique users, received 20K impressions.
Creative Marketing Director / Pedego Alexandria / Alexandria, VA / Jan. 2018 – May 2019
Overhauled startup’s strategy and systems, stimulating $200K in sales and 1K follows online.
Produced digital advertisements and print materials from idea to artifact using Adobe CC.
CoLab Team Member / VCU Military Student Services / Richmond, VA / Jan. 2018 – May 2018
Revamped awareness campaign and web platform to engage 400+ veterans with services.
Facilitated dialogue with New Student Programs to reduce friction at user entry points.
mObian / VCUarts Art Foundation Program / Richmond, VA / Jan. 2018 – May 2018
Developed 3 heuristic sensory interventions to disrupt toxic productivity culture in studios.
Created concept art and prototypes for user testing, iterated message delivery until concise.
da Vinci Innovator / Pfizer, Inc. / Richmond, VA / Aug. 2017 – Dec. 2017
Surveyed 500+ users about ailment using G Suite; derived data insights, ideated products.
Pitched a shift in project’s focus to overseers, justified assertions, and evaluated critiques.
CERTIFICATION
IDEO Training / 2021
Mental Health First Aid / 2018
Diversity & Inclusion / 2016
LEADERSHIP
Community Activist, Bike Marshal / '20-'21
Catholic Queer Org, Founder / ‘17-’20
Poictesme Editor, Web Lead / ‘14-’18
Carver Promise Mentor / ‘14-’18
PUBLICATION
Art featured in Plain China / 2018
Poictesme Editor-in-Chief’s Choice, Literature / 2018
National Conference on Undergraduate Research Archive, Abstract / 2017